Caitlin Ward
Visual Merchandiser & Graphic Designer
Visual Merchandiser and Graphic Designer originally from Sydney, Australia.
Personal brand - CUU.
With a background in graphic design and years of experience in visual merchandising, I bring a creative and strategic approach to enhancing retail environments. My expertise lies in crafting immersive in-store experiences that resonate with customers while staying true to brand identity. I am confident leading the design processes, campaign launches, and in-store representations across multiple brands and markets.
My experience spans the entire store design process, from initial concept to execution, and I have a strong track record of collaborating with global teams and local agencies to deliver impactful merchandising elements. Whether driving sales in underperforming categories or ensuring store displays align with brand standards, my passion for elevating the customer experience and contributing to brand growth is at the core of everything I do.