Caitlin Ward

Visual Merchandiser
Retail Project Manager
Graphic Designer

Visual Merchandiser and Graphic Designer originally from Sydney, Australia.
Personal brand - CUU.

I am a creative professional with 5 years of experience in graphic design, specialising in both print and digital media. My work spans POS materials, large-format in-store displays and windows, bespoke packaging, eDMs, web banners, and social assets. I am passionate about creating visually engaging designs that effectively communicate brand messages and resonate with customers.

In addition to my design expertise, I have 2 years of experience in visual merchandising, where I ensure all visual executions align with global brand standards while managing retail projects from concept through to completion. I have experience collaborating closely with internal teams and external vendors—including shopfitters, manufacturers, and suppliers—to coordinate timelines and deliverables. I also provide design feedback on store layouts and coordinate across visual merchandising, marketing, operations, and field teams to ensure seamless project execution across markets.

My skills extend to retail project management, including managing P&L budget lines and maintaining high levels of organisation. I am proficient in Adobe Creative Suite and Microsoft Office, which support my ability to deliver projects efficiently and effectively.